Monthly Archives: January 2011

Your Customer May Know More About Your Business Than You Do.

How so, you say? You’re the expert at providing the product or service that your business sells. You may have been in business 15 or 20 years. You do what you do every day. But when a prospective customer evaluates … Continue reading

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Pay to Go Fishing? Or Just Buy the Fish?

This is the primary question facing appointment-based small businesses (such as home improvement contractors, attorneys, home service companies, medical clinics, etc.) today as they work to grow their businesses. Do you spend marketing dollars to go fishing for new customers … Continue reading

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