Monthly Archives: February 2011

Are you a Hunter or a Gatherer when you search the internet?

More importantly, which type of internet searcher generates more sales for appointment-based small businesses? In Marketing 101, we all learn how consumer behavior varies while in different stages of the Consumer Buying Process. That process holds true online as well. Different stages generate different types of online searches.  Problem … Continue reading

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17 Things to Tune Under the Hood of a Search-Engine Lead-Generation Campaign.

Tony Stewart’s NASCAR® mechanics will tell you there are about 700 things they review, adjust, tune and tweek to get optimum performance around the track. The same is true with online lead generation. Here are 17 of them… Geotargetting the … Continue reading

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