Author Archives: Jim Rauch

Swift Marketing Partners recently launched a third billing option for small business clients who are seeking new customer inquiries on a Pay-For-Performance basis. The Pay-Per-Call option is available to select SMP clients as a lower-price-per-lead alternative to Pay-Per-Qualified-Inquiry. In the Per-Call … Continue reading →

When our small-business clients receive a hot qualified sales lead from us, in most cases they talk to the prospect on the phone at the time the prospect first calls. But sometimes the inquirer leaves a voice mail or email … Continue reading →

More importantly, which type of internet searcher generates more sales for appointment-based small businesses? In Marketing 101, we all learn how consumer behavior varies while in different stages of the Consumer Buying Process. That process holds true online as well. Different stages generate different types of online searches.  Problem … Continue reading →

Tony Stewart’s NASCAR® mechanics will tell you there are about 700 things they review, adjust, tune and tweek to get optimum performance around the track. The same is true with online lead generation. Here are 17 of them… Geotargetting the … Continue reading →

How so, you say? You’re the expert at providing the product or service that your business sells. You may have been in business 15 or 20 years. You do what you do every day. But when a prospective customer evaluates … Continue reading →

This is the primary question facing appointment-based small businesses (such as home improvement contractors, attorneys, home service companies, medical clinics, etc.) today as they work to grow their businesses. Do you spend marketing dollars to go fishing for new customers … Continue reading →